Entrepreneurship and E-Commerce are the two big words of the Business world these days. Most of the new startups today are using the digital platform aggressively to run their business.
Either you are selling a product or a service, there are some rules and tips to be followed to get the maximum advantage of E-Commerce. In our company we are approached by many people who what to join this digital age and start a successful E-Commerce business.
The following tips are the ones we discuss with them and I am sharing the same with you all who are planning to start or have recently started an E-Commerce business.
Know your customers – Keep regularly analyzing the regions from where your visitors are coming. You can use Google Analytics for this. If you have a large range of products, you can also track that which of your product pages are being watched more in which regions. This will help you make region based strategies.
For Eg. You have a product of a garment which is getting a lot of views from south of India, then you can come up with Ads and Facebook Posts of those products and target them in that region and boost sales. Also, you can plan some articles or blogs in the local language etc. If you are getting calls from non Hindi speaking states make sure that you have the people who can communicate well with them in English if not in the local language.