NGOs
Segment
Incredible डोनेशन, Incredible दुनिया
How does social media matter to the NGOs?
- Through social mediums such as YouTube, Facebook or Instagram, the NGOs operations can be showcased with help of videos, images.
- Social media has the potential to spread out the message or purpose of the NGO.
- Social media is just the right place to connect with the right people to raise funds.
- Cost effective marketing and wide customer reach.
- Social media can get the attention of people to the issues that matter the most.
- Effective & engaging communication with potential supporters with messaging, feedbacks & polls.
What can be some Effective Strategies for Social Media Marketing in NGOs?
- Handle customers queries timely with good engagement.
- Facebook has introduced a new feature to directly fundraise through their page.
- Showcasing and communicating services to the target customers regularly.
- Establishing effective communication channels.
- Raise Awareness for Events, Schedules, Reports and more.
- Building brand image & reputation.
Statistics
- According to nonprofitsource.com, over 80% of millennials and 49% of Gen Xers donate through online forums. Most millennials tend to be inspired by social media, and as the millennial generation is growing. Hence, there is a need to make it easier for them to use social media for change.
- According to the research published by the Tech Report in 2018, Facebook is the most popular social media platform with 92% NGOs around the world using it to connect with their supporters. Followed by Twitter and Instagram with 72% and 39% of NGOs creating profiles on these platforms. With over 2 billion users, it’s clear why Facebook can be an effective tool to bring change in society. Especially in this technology-driven age, where most information is just a click away, there is a need to be ‘Out there’ to connect with younger generations to garner support, raise awareness, recruit volunteers, invite donors and use social media for good.
Importance of PPC Campaigns
- Increasing supporters/donors.
- Greater Social Media Traffic.
- Growth Awareness of Your message/vision.
- Collaborations with sponsors.
- Increase In effective operations.
- Improvement in services.
