Have you seen the advertisements of other companies/ brands / products that you know or use while surfing internet or while using Facebook, Twitter, LinkedIn etc.? Well you are able to see them because they are promoting themselves by “Digital Marketing” and targeting you or your region or your age group. You are able to see those ads also because they are following your interests on internet or your visits on their websites etc.
Whether you are a new business or an old established brand, in the times we are living there will be no one who does not want to promote themselves online on Google Search, Facebook, Twitter, LinkedIn etc. Few months ago it was a debate that is “Digital Marketing” a better option than conventional ways of news paper, outdoor publicity and TV advertisements. But we all have evolved with that and now everyone knows that Digital Marketing is the future of brand promotion and marketing.
Your business can generate more sales simply by making the customer more aware of it. Being present and active on social media channels can help you spread the word about your products/services. Social media is effective for businesses and brands of all sizes. It does not matter if you have just started a business or running a well-established one, social media drives growth for all types of businesses.
Yes, they can be different. But it’s always better to give the control of your website and Digital Marketing to same company so that they can keep them in sync for all updates. Also, there can be confusion between the message that your website and digital marketing is giving to your audience if they are managed by different companies.
Digital Marketing is a constant process. There should not be a case where you are very aggressive for 1 month and then not do any activity for 6 months. This will lead to your hard earned initial audience forget you. You can always manage the pace and level of activity.
Eg. You can increase your activities in your peak season and slow down in low season or vice versa. Digital Marketing Companies usually do a monthly contract with you and gives you discount if you upfront given them a long term contract of up to 6 months or 1 year. In this too you can get weekly or monthly reports of the activities performed and response generated by it. Different Companies adopt different strategies for it.
First check the portfolio of already managed successful campaigns by that company. Also, their own visibility on Internet as a Digital Marketing Company. If they cannot promote themselves online then chances are slim that they will be able to promote you.
Take a presentation by them on how they are planning to promote your business. On the basis of their confidence and level of creativity and ideas you can take your decision.