How does social media matter to the Hospitality segment?
Using platforms like Facebook, Instagram, TripAdvisor, Google My Business, hospitality sector can reach a wide audience.
Building brand reputation.
Building a strong relationship with customers.
Delivering timely information about offers and events.
What can be some Effective Strategies for Social Media Marketing in Hospitality Industry?
Showcasing property with videos & motion graphics.
Presenting customer reviews will build brand image.
Effective personal communication with customers.
Handle Patient Queries.
Collaborating with influencers leads to brand building & wide customer reach.
International clients are increasing their presence in the country, and it will account for around 47% share in the tourism and hospitality sector of India by 2020 and 50% by 2022. Which involves a great involvement of connecting customers through social media.
India’s travel and tourism industry has huge growth potential. The industry is also looking forward to the expansion from social media, which is expected to double the tourist inflow in India. India’s travel and tourism industry has the potential to expand by 2.5% on the back of higher budgetary allocation.