Through social mediums such as YouTube, Facebook or Instagram, the NGOs operations can be showcased with help of videos, images.
Social media has the potential to spread out the message or purpose of the NGO.
Social media is just the right place to connect with the right people to raise funds.
Cost effective marketing and wide customer reach.
Social media can get the attention of people to the issues that matter the most.
Effective & engaging communication with potential supporters with messaging, feedbacks & polls.
What can be some Effective Strategies for Social Media Marketing in NGOs?
Handle customers queries timely with good engagement.
Facebook has introduced a new feature to directly fundraise through their page.
Showcasing and communicating services to the target customers regularly.
Establishing effective communication channels.
Raise Awareness for Events, Schedules, Reports and more.
Building brand image & reputation.
According to nonprofitsource.com, over 80% of millennials and 49% of Gen Xers donate through online forums. Most millennials tend to be inspired by social media, and as the millennial generation is growing. Hence, there is a need to make it easier for them to use social media for change.
According to the research published by the Tech Report in 2018, Facebook is the most popular social media platform with 92% NGOs around the world using it to connect with their supporters. Followed by Twitter and Instagram with 72% and 39% of NGOs creating profiles on these platforms. With over 2 billion users, it’s clear why Facebook can be an effective tool to bring change in society. Especially in this technology-driven age, where most information is just a click away, there is a need to be ‘Out there’ to connect with younger generations to garner support, raise awareness, recruit volunteers, invite donors and use social media for good.