A large portion of home buyers research online and find it convenient to check and shortlist apartments virtually before physically going to see it. In fact, data suggests that 92% of home buyers search online to find their dream home. Additionally, 82% of real estate market investors trust online agents as a reliable source of information, and 42% have resorted to the Internet as their first search medium.
With India’s Internet audience growing by the minute, the stage is set for property developers to tap into this huge market and leverage digital marketing for real estate. Consumer engagement requires developers to realign their priorities from solely revenue-generation to actually creating value for their consumers.